There are currently (incl. planned and not yet started) seven different companies in the Nordic States that are/will supply V-o-D. These are:

• HomeTV.se
• SF Anytime (owned by Bonniers)
• CDON/Viasat (MTG)
• film2home (Bonver)
• Canal+ (SBS)
• Movie24 (Schibsted)
• Sputnik.dk (Nordisk Film)

With the following paragraphs in mind (regarding technology and supply) HomeTV is estimated to get a 20% share of this market in 2008/2009.

Special offer to the Consumer
HomeTV is one of the few companies that can offer the consumer a free movie of the month (pre selected) on Video-on-Demand. Horse Creek Entertainment has, compared with the competitors, all rights for its own title library. No copyright owner can claim revenue for potential sold rights.

HomeTV.se can offer the consumer besides V-o-D:

• News from the entertaining business
• concerts (Under negotiation)
• shows (Under negotiation)
• poker and casino (Under negotiation)

HomeTV is today the only film provider on the net that sells banners.
Buyers and agencies demand that a site should be listed on the KIA index.
KIA index lists the most popular sites in Sweden. The biggest sites are msn.se and aftonbladet.se. The list is presented every week and based on information from four independent rating companies.

HomeTV works together with the biggest companies in this business in the world, Nielsen-net ratings and from July 2007 HomeTV is listed on the KIA index.

Music and Concerts
Horse Creek Entertainment AB (publ) is in negotiations regarding screening rights to show concerts and music videos. These deals cover live concerts from around the world as well.

Mobile – home to mobile
HomeTV will under 2008/2009 supply the market with content straight to the mobile telephone. The mobile phones and nets of today make it possible to distribute content straight to your phone.

The huge accessibility of mobile phones will create a new market and HomeTV believes that this will have no negative effect on the sales of streamed or downloaded films.

HomeTV will be launched under the trademarks hometv2.mobi, showbiz2.mobi and download2.mobi